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Colour palette

• Lime on creamOriginalThe Impact Flow original. Fresh and loud, reads as growth. Common in social agency templates.
• Lime on whiteCleaner and more corporate. The lime pops harder on pure white.
• SunshineBright and energetic, very TikTok. Black text on yellow is the easiest to read.
• CoralWarm and friendly, close to Instagram. Suits lifestyle, beauty and F&B clients.
• Hot pinkBold and Gen Z. Great for beauty and fashion, maybe too loud for corporate clients.
• LilacCreative and playful. Rare among agencies, which mostly use green or blue.
• SkyCalm and trustworthy. Feels more like a B2B or tech-focused agency.
• MintFresh and positive, with a hint of money and growth. A softer take on the lime.

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